International Beauty Supply

TRUTH IN ADVERTISING III

Finlandia vodka wants you to know there’s one thing you should be thinking about as you slog your weary way in and out of the New York Metro subway system, and that is you and you and you should be consuming their product. In fact, they’re so determined to get this point across to you that they’ve covered virtually every wall in entire 14th Street station with the same exact advertisment ad infinitum to hammer that point into your head, whether you want it there or not. Forget the fact this is the laziest goddamn campaign they could come up with, what’s more important that you know they’re your vodka, your pal, and even if you don’t know it yet, chances are pretty good that the next time you find yourself at a bar, you just might—for some strange reason—find yourself suddenly hankering for tumbler full of that new citrus stuff for the simple reason people are good at taking suggestions when there’s nothing else available.