International Beauty Supply

TRUTH IN ADVERTISING II

Let’s see, alcohol has been around now for what, 12,0000 or so years, and yet the marketing geniuses at Anheuser-Busch feel compelled once again to come up with yet another stupid way to put yet another moronic spin on what pretty much everyone knows enough booze will do to just about anyone given the right circumstances—turn them into a murderous psychopath. The bastardization of Robert Lewis Stevenson’s examination of man’s dual nature is so blatant there’s not even a hint of irony anymore as to the point that’s being made. But people who go for swill like this have fallen for even less disturbing metaphors; they just take whatever evil shit is handed to them and gobble it up in the spirit of participating in next cool thing—never mind encouraging destructive impulses. No irony lost however on the fact that this advert sits directly atop the Bleecker Street Bar where people have been “letting themselves out” with dubious (and probably horrific) results for years now.

It’s still amazing that with all the vilification every single illegal narcotic, opiate and stimulant has endured, the most egregiously damaging substance you can consume is available just about everywhere and pushed down people’s throats in the most vile and contemptuous means one can imagine. It just boggles the mind that in a world where the magnificent amount of damage alcohol contributes to on a societal scale is essentially disregarded with the sheer amount of advertising momentum generated to propel this problem even further, this in an age where even more addiction is necessary to cope with the expanding incomprehensible nature of modern human existence.